Capturing the value of digital transformation will be important in most industries — and critical for survival in some. Especially organizations that offer virtual rather than physical products have a cost base largely focused on processing and servicing, making them highly susceptible to digital transformation. There will need to be a concerted focus on automating core activities to boost self-service and “straight through” transaction processing. Analysts predict that this market will top $30 billion by 2020. It's estimated that nearly three-quarters of large enterprises have digital transaction management initiatives underway.